Post by account_disabled on Feb 17, 2024 6:25:05 GMT -5
Determine where in the Marketing Funnel you are having a problem Top of the Funnel Remember that at the top of the funnel, your goal should be to attract the unknown audience and convert them into visitors to your website. If your traffic, for example, is at low levels, then the problem is definitely located at the top of the funnel. Middle of Funnel When you're having trouble converting visitors into leads, then you need to turn to the middle of your funnel. Let's say you have a large amount of traffic to your website, but you only manage to convert % of that traffic into leads.
This is an indication that you should take corrective actions in the middle of the funnel. Bottom of Funnel If, on the other hand, you're having trouble converting leads into customers, then you need to focus on the bottom of Consumer Mobile number Database the funnel. You may have collected a large volume of leads but your conversion rate hovers around %, which means that improving this part of the marketing funnel is a one-way street for you. You can explain to your CEO that the implementation of an Inbound Marketing strategy is the "cure" for the various problems found at the three points of the marketing funnel .
Your business can avoid spending on ads that only attract people's attention, without contributing to your business goals. Instead, you should aim to acquire tools that guarantee long-term results and help potential customers move along the funnel and have a more personalized buying journey. Food for thought : If you manage to convert more leads at an earlier stage of the buying process and start nurturing relationships with them, then you can also shorten the length of your sales cycle. These leads can encourage the company's sales department to offer more training and consulting assistance, as these leads are identified earlier in the buying process.
This is an indication that you should take corrective actions in the middle of the funnel. Bottom of Funnel If, on the other hand, you're having trouble converting leads into customers, then you need to focus on the bottom of Consumer Mobile number Database the funnel. You may have collected a large volume of leads but your conversion rate hovers around %, which means that improving this part of the marketing funnel is a one-way street for you. You can explain to your CEO that the implementation of an Inbound Marketing strategy is the "cure" for the various problems found at the three points of the marketing funnel .
Your business can avoid spending on ads that only attract people's attention, without contributing to your business goals. Instead, you should aim to acquire tools that guarantee long-term results and help potential customers move along the funnel and have a more personalized buying journey. Food for thought : If you manage to convert more leads at an earlier stage of the buying process and start nurturing relationships with them, then you can also shorten the length of your sales cycle. These leads can encourage the company's sales department to offer more training and consulting assistance, as these leads are identified earlier in the buying process.